Study online marketing – definition and 9 core aspects

Found this note from Evernote. Nowadays, online marketing is the most efficient way of marketing. No one, I mean no one, can afford to ignore it. It is not only cost effective, but also gives massive Domino effect to help boost business.

Online Marketing Defined

  • awareness: find out the most effective ways of building awareness
  • communication: who we are, what we do, whom we serve, why we are worth working with
  • connection: get people to know us, like us, trust us
  • service: FAQs, sharing good experience, smooth web page browsing, being found in search engine
  • sales: all together for boosting sales

9 Channels/Aspects of Online Marketing

  1. Online Advertising
  2. SEM (Search Engine Marketing)
  3. SEO (Search Engine Optimisation)
  4. EMAIL
  5. Social Media
  6. Content Marketing
  7. Web Analytics
  8. Online PR
  9. Website Design

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